What your customers want you to know.

Zero-party data is data that a customer intentionally and proactively shares with a brand. Unlike other types of data (like third-party or even first-party data), zero-party data is freely offered by individuals, not inferred or collected without their direct input.

Zero-Party Data Characteristics

Explicitly provided by the customer.
Used to personalise experiences and offerings more accurately.

Typically collected through:

• Surveys

• Preference Centres

• Product Quizzes

• Forms or Conversational Pop-ups

• Account Settings

Examples of Zero-Party Data

• “I prefer red wine over white.”

• “I want to receive emails only once a week.”

• “I’m interested in vegan recipes.”

• “My skin type is oily.”

This kind of data is not inferred from behaviour but directly stated by the user.

With increasing privacy regulations (like GDPR and CCPA) and the decline of third-party cookies, marketers and businesses are shifting focus toward transparent, trust-based data collection. Zero-party data:

• Improves personalisation without breaching trust.

• Helps brands stay compliant.

• Increases customer loyalty through relevance and respect for preferences.

Why it Matters

• Joining disparate data sources together to create a Single Customer View (SCV)

• Unification of your tech stack and processes to create efficiencies

• Helping you understand, map and improve your customer journey

• Help you identify which parts of your tech stack and apps are driving sales.

• Identify which systems or tools are not performing as expected.)

• Create efficiencies in process and deployment (sometimes less is more)

• Improve tech across marketing and sales channels for better performance.

• Help teams use best practices and tools to boost efficiency and impact.

• Align people, processes, and platforms for scalable, long-term success.

Unlock hidden value in your customer data.

What problems do we solve for brands?

How we improve profitability
and increase ROI

Channel optimisation for future success

The VALIX Model.

Efficiency

Ensuring that your approach to marketing is built on the correct tech stack, is data led, working efficiently and tracking key metrics.

Personalisation

We deliver AI-driven personalisation by leveraging zero-party data and optimising every stage of the customer journey.

The VALIX team focus on profitable actions not just revenue generated (and let’s not get started on ESP attributed revenue.

Profitability

Why global brands trust

A structured approach to growth

Optimisation

Long term partnerships

VALIX uses a structured Urgency-Impact framework to prioritise high-ROI, time-sensitive initiatives that deliver quick wins and free up budget for strategic growth.

We combine data-driven scoring with input from stakeholders to test ideas through small-batch experiments.

Lower-priority tasks are batched or deferred, ensuring focus stays on what drives the greatest impact.

VALIX builds lasting client partnerships by aligning marketing strategy with business goals through a collaborative, KPI-driven approach.

We embed cross-functional teams to support strategy, execution, and analytics, while regular reviews, shared tools, and tailored training ensure transparency, knowledge transfer, and continuous optimisation.

Our focus on shared success drives sustainable, high-impact growth.

At VALIX, optimisation underpins our retention marketing strategy.

We start with a discovery audit to benchmark performance and identify customer journey friction, then use segmentation, journey mapping, and A/B testing to build tailored email and SMS automations on platforms like Klaviyo and Map.

Real-time analytics and AI-driven content keep campaigns relevant and effective, boosting ROI and lifetime value through continuous improvement.

How does the process work?

Leveraging AI

Personalisation

Email efficiency is central to VALIX’s automation strategy. We combine AI, segmentation, and real-time analytics to send the right message at the right time – boosting engagement.

• Smarter Automation – Speed up deployment with pre-built workflows, and AI-personalised content.

• Precision Targeting – Use behavioural and demographic data to segment audiences and focus on high-value customers.

• Ongoing Optimisation – Real-time testing and analytics ensure every campaign evolves to maximise ROI.

Streamline your email strategy, cut costs, and grow revenue with VALIX’s smart automation.

VALIX ensures every campaign and tactic is aligned with ROI, revenue growth, and long-term profitability – linking marketing KPIs directly to your bottom line.

• Data-Backed Decisions – Forecast revenue impact and invest in the highest-yield channels.

• ROI-Driven Testing – Launch small-scale A/B tests to validate revenue impact, reduce risk, and guide smarter scaling decisions.

• Cross-Functional Collaboration – Align strategy, creative, and analytics to balance growth with margin.

Cross-Functional Collaboration – Align strategy, creative, and analytics to balance growth with margin.

Profitability

VALIX uses AI to elevate your marketing automation – turning customer data into real-time, hyper-personalised campaigns that drive engagement and conversions.

• Predictive Segmentation – Group audiences by value, churn risk, or buying intent using AI clustering.

• Dynamic Content – Auto-generate subject lines, recommendations, and messaging with NLG.

• Real-Time Optimisation – Refine send times, channels, and creative using machine learning.

With VALIX’s AI-first approach, you save time, improve performance, and unlock smarter, scalable growth.