VALIX is your Klaviyo Business Intelligence and growth partner

A group of data junkies that are transforming zero party customer data into profitable growth using a blend of; AI, years of mid market and enterprise experience and marketing automation tools

CRO for email - are your email templates leaving revenue on the table?

The VALIX Email Template Audit scores your campaigns against 14 conversion criteria - then delivers a branded report with prioritised actions to boost opens, clicks and revenue.

Meet some of our team

Tim Roe

Strategy Director

David Manson

Client Partner Director

Lee Faulkner

Head of Klaviyo

Melanie Schmid

Client Partner Executive

Cameron Sangha

Client Partner Executive

Meet our Founder

Phill Manson is the Managing Director of VALIX and a recognised leader in the email marketing and customer data space. With over 15 years of experience helping brands unlock the full value of their customer data and transform it into meaningful, measurable growth.

Over the past seven years, Phill has founded and led some of Europe’s most successful email marketing agencies, including PAASE - the first Klaviyo Elite Master Partner in EMEA. His work has supported enterprise organisations and PE‑backed, high‑growth D2C brands, helping them scale sustainably by turning customer insights into smarter lifecycle marketing, stronger retention, and increased revenue

The VALIX Model

Efficiency

Ensuring that your approach to marketing is built on the correct tech stack, is data led, working efficiently and tracking key metrics.

Personalisation

We deliver AI-driven personalisation by leveraging zero-party data and optimising every stage of the customer journey.

The VALIX team focus on profitable actions not just revenue generated (and let’s not get started on ESP attributed revenue.

Profitability

• Joining disparate data sources together to create a Single Customer View (SCV)

• Unification of your tech stack and processes to create efficiencies

• Helping you understand, map and improve your customer journey

• Help you identify which parts of your tech stack and apps are driving sales.

• Identify which systems or tools are not performing as expected.)

• Create efficiencies in process and deployment (sometimes less is more)

• Improve tech across marketing and sales channels for better performance.

• Help teams use best practices and tools to boost efficiency and impact.

• Align people, processes, and platforms for scalable, long-term success.

Unlock hidden value in your customer data

What problems do we solve for brands?

How we improve profitability
and increase ROI?

Channel optimisation for future success

Services

VALIX Strategic Intelligence

VSI provides the strategic foundation to accelerate growth using our ABLE-RFM methodology

VALIX Professional Services

Bridge strategy and execution by turning insight into action

Our CRM audit for Klaviyo and other Marketing Automation platforms

CRM Audit

The VALIX Email Template Audit scores your campaigns across 14 conversion criteria

CRO for Email

Create dynamic 1:2:1 personalised emails at scale within Klaviyo flows

AI content generation for Klaviyo flows

Need help with migrating to Klaviyo from another another email or Marketing Automation platform?

Klaviyo migration & onboarding

Ready to activate WhatsApp in Klaviyo or looking to optimise your strategy?

Klaviyo WhatsApp

Analytics powers the engine of smarter lifecycle marketing. Find out how VALIX and Klaviyo can accelerate your revenue growth.

Klaviyo Advanced Analytics

Technology Partners