Using AI to transform customer data into growth.

Customer expectations are increasing

Over the last 15 years we’ve seen the development of the ecommerce space and the rising expectations that brands are expected to meet in order to succeed

Customers are bombarded with multiple messages per day, so brands have to stay ahead of the curve

If we want to maintain or increase our share of wallet, we have to find ways to improve experiences in a digital world

Personalisation for Klaviyo.

Zero-party data is data that a customer intentionally and proactively shares with a brand. Unlike other types of data (like third-party or even first-party data), zero-party data is freely offered by individuals, not inferred or collected without their direct input.

Personalise | Analyse | Optimise

Tailor your messages using factors such as;

• Weather

• Age

• Location

• Purchase history

• pending patterns and more

Valix AI models continuously learn from what drives your sales and refines itself for ongoing improvement—getting better even while you sleep.

Comprehensive personalisation

Our AI personalises every aspect of your emails:

• Session Abandonment: Display multiple products from a customer’s browsing session, prioritized by intent.

• AI-Enhanced Recommendations: Utilise vision AI to align product recommendations with each customer’s behaviour.

• Similar Item Suggestions: Offer alternatives from your product catalogue.

• Complementary Products: Recommend items that pair well with the original product.

• AI-Driven Quiz Flows: Create quizzes with personalised questions and tailored responses, taking the guesswork out of customer engagement.

The benefits of AI powered personalisation

• Reduce production costs: VALIX AI removes the historic barrier to email personalisation which is content generation costs.

• Boost Flow Revenue: Experience a substantial increase in revenue, often within the first month.

• Continuous Improvement: Our models get smarter over time, delivering better results as they learn.

• Enhanced Deliverability: Personalised emails have a higher chance of reaching the primary inbox, avoiding spam filters.

• Increased Engagement: Customers feel a stronger connection to your brand, leading to more interactions and greater loyalty.

• Minimal Effort, Maximum Results: With just 7 minutes of setup and no ongoing maintenance required, VALIX AI handles the heavy lifting. Our platform continually improves your messaging, ensuring that it’s always optimized, even while you sleep.

Leveraging AI

VALIX uses AI to elevate your marketing automation – turning customer data into real-time, hyper-personalised campaigns that drive engagement and conversions.

• Predictive Segmentation – Group audiences by value, churn risk, or buying intent using AI clustering.

• Dynamic Content – Auto-generate subject lines, recommendations, and messaging with NLG.

• Real-Time Optimisation – Refine send times, channels, and creative using machine learning.

With VALIX’s AI-first approach, you save time, improve performance, and unlock smarter, scalable growth

Email marketing efficiency

Email efficiency is central to VALIX’s automation strategy. We combine AI, segmentation, and real-time analytics to send the right message at the right time – boosting engagement.

• Smarter Automation – Speed up deployment with pre-built workflows, and AI-personalised content.

• Precision Targeting – Use behavioural and demographic data to segment audiences and focus on high-value customers.

• Ongoing Optimisation – Real-time testing and analytics ensure every campaign evolves to maximise ROI.

Streamline your email strategy, cut costs, and grow revenue with VALIX’s smart automation.

Commercial Focus

PAASE ensures every campaign and tactic is aligned with ROI, revenue growth, and long-term profitability – linking marketing KPIs directly to your bottom line.

• Data-Backed Decisions – Forecast revenue impact and invest in the highest-yield channels.

• ROI-Driven Testing – Launch small-scale A/B tests to validate revenue impact, reduce risk, and guide smarter scaling decisions.

• Cross-Functional Collaboration – Align strategy, creative, and analytics to balance growth with margin.

Cross-Functional Collaboration – Align strategy, creative, and analytics to balance growth with margin.